Ticketvala just went to Yatra.com domestic flights home page and found that a pop up is shown stating Yatra Rail launched on Yatra.com. Book online rail on Yatra.com and get value added services apart from the Yatra advantages it offers to every customer.
Traveling by trains is one of the sought after mode of transport for Indians across the country. Especially the tier 2 and tier 3 city where users are hesitant to go online would encourage them now to book online train bookings.
Railway reservation on Yatra.com relates to IRCTC website which uses Yatra name to promote its railway packages online. Ticketvala also guesses that Yatra train tickets would be third in the foray to go for high volume with low margin. Would be interesting to see their revenue model when this wont offer high margin tickets.
Like cleartrip online train bookings with ease of navigation and service fee waived off, Yatra rail is providing freebies with dominoes pizza coupons and other value added service to attract current set of customers to book online train tickets.
Related Posts on Rail-